Danielle has over 10 years experience in sales and marketing roles at several Tier 1 Consumer Packaged Goods companies. Most recently, she was responsible for the development of the go-to-market strategies for a number of leading product portfolios.

Danielle has also worked for the CFL and has much experience working with Hockey Canada, NHL, NHLPA, and most recently, the NHL Alumni Association in various capacities

Danielle’s role is to oversee the day to day operations and to develop the go to market strategy for statstrack.